skip to main content


The West Michigan holiday season will officially kick-off with the Art Van Santa Parade, presented by the Grand Rapids Jaycees. The Jaycees are excited to announce the theme for this year’s parade will be “The Songs and Sounds of Christmas”.

Downtown Grand Rapids will be filled the sweet sounds of local marching bands, carolers, and local performers. Entrants for the 2014 event will create unique entries around the theme, including costumes, music and floats based on popular & classic holiday songs.

Thousands of parade-goers will be watching as the Parade makes its way down the streets of Grand Rapids. The parade will be broadcast LIVE on WOOD TV8 starting at 9am on Saturday November 22, 2014.

Stay up-to-date with the Grand Rapids Santa Parade by liking us on Facebook.

About The Parade

Founded in the late 1800's, the Grand Rapids Santa Parade was designed to bring people downtown for a kickoff to holiday shopping. Seeking new leadership, the parade was taken over by the Grand Rapids Jaycees. Of note, our most well known member to date is late great President Gerald R. Ford. The Jaycees have insured that the parade is a

great community event with leadership and volunteer opportunities. In 2010, title sponsor Art Van Furniture was added bringing large scale attractions and a partnership with WOODTV8 to host the event on live television. It's going to be another great Art Van Santa Parade presented by the Grand Rapids Jaycees!

Get Involved

Be a

We’re looking for individuals and groups to get involved! Volunteer roles include parade marshals, parade staging, hospitality and so much more.

Enjoy this rewarding volunteer experience and give back this holiday season.

Volunteer Parade Application

Be part of
the Parade

Show off your stuff to thousands of parade-goers and television viewers as your group marches down the streets for Grand Rapid’s largest holiday parade.

Simply fill out and send in your parade application and then get creative! Pick your favorite holiday tune and create your entry. We are looking for fabulous floats, decked out vehicles, walkers in themed holiday attire/costumes, mascots and lots of music!

Entrant Parade Application

Be a Premiere
Marching Band

The parade is looking for local marching bands wanting to show off their stuff this holiday season. Bands do receive compensation to off-set their travel expenses and the Art Van Santa Parade hosts a “Best Band Competition” where one marching band will take home a $1,000 grand prize!