Grand Rapids Santa Parade

Parade Features

The 2016 Art Van Santa Parade has some exciting features set for the big event coming soon!

Iconic Santa Float

The parade’s most sought after entry, Santa Claus, will be flying into West Michigan in style! Santa will ride in the historic Jaycee’s sleigh while he soars over a snow covered Grand River and the iconic Blue Bridge.

Sponsored by:

Art VanPNC Bank Huntington BankMacatawa BankBlue Cross Blue ShieldLake Michigan Credit UnionLacks Enterprises, Inc.Metro Health
Grand Rapids JayceesAmwayExpress Employment ProfessionalsTrivalent Group

This Year’s Grand Marshall and Guest of Honor

We are pleased to announce that our 2016 Grand Marshal is the City of Grand Rapids’ Mayor Rosalynn Bliss along with our Guest of Honor as singer/songwriter Jacob Davis!

About the Parade

Founded in the late 1800’s, the Grand Rapids Santa Parade was designed to bring people downtown for a kickoff to holiday shopping. Seeking new leadership, the parade was taken over by the Grand Rapids Jaycees. Of note, our most well known member to date is late great President Gerald R. Ford. The Jaycees have insured that the parade is a great community event with leadership and volunteer opportunities. In 2010, title sponsor Art Van Furniture was added bringing large scale attractions and a partnership with WOODTV8 to host the event on live television. It’s going to be another great Art Van Santa Parade presented by the Grand Rapids Jaycees!

Get Involved

Be a Sponsor

We’ve got plenty of unique opportunities for your business to get involved in this annual event. Sponsor a band, a larger than life cold-air balloon, a performance, or something uniquely your own. Sponsorships packages are available in a variety of levels which can include options from signage, banners, live interviews & television coverage.
Want to be a sponsor, contact

Art Van
Express Employment Professionals
K&M Dodge/Ram
PNC Bank
Blue Cross Blue Shield Michigan
Grand Rapid Jaycees

Special thanks to ITC

Former title sponsor and active sponsor for ten years and counting!

The Parade kicks off 9am at the corner of Michigan St. NW and Monroe Ave.

The Parade will conclude just past the intersection of Fulton St. and Monroe Ave.

Pursuant to guidelines and general rules for conduct set forth by the Grand Rapids Junior Chamber of Commerce and its affiliated organizations (hereinafter collectively “Jaycees”), entries of a controversial or political nature are prohibited.  We also require that all units display a Christmas Spirit, adhere to the theme, and display excellence in visual, musical, and performance. These standards were established to ensure the highest quality parade is delivered for the pleasure and enjoyment of the entire community.

Jaycees reserves the right to limit or exclude any accepted entry from participation in the Parade for non-compliance to these guidelines and the general rules for conduct, or for any other justifiable reason not covered in these guidelines and the general rules for conduct.

The acceptance of any entry for participation in the Parade shall not constitute the Jaycees’ endorsement of that entry’s organization, commercial enterprise or issue-based and/or political position